Target’s recent Pride merchandise campaign could be harmful to children and may have run afoul of legal obligations, Mississippi Attorney General Lynn Fitch and six Republican attorneys general claimed in a July 5 letter to Target Coroporation CEO and Chairman Brian C. Cornell.
“Our concerns entail the company’s promotion and sale of potentially harmful products to minors, related potential interference with parental authority in matters of sex and gender identity, and possible violation of fiduciary duties by the company’s directors and officers,” the letter says.
The attorneys called the Target Pride collection “obscene,” mentioning clothing items with LGBTQ+ slogans and images, like a T-shirt that said “Girls Gays Theys” and “girls’ swimsuits with ‘tuck-friendly construction’ and ‘extra crotch coverage’ for male genitalia.” The swimsuits are only available in adult sizes, a Target spokesperson told PolitiFact.
“During this campaign, Target wittingly marketed and sold LGBTQIA+ promotional products to families and young children as part of a comprehensive effort to promote gender and sexual identity among children,” the letter says.
Target’s website says the company has been selling Pride merchandise for 10 years and wants to “inspire feelings of solidarity and empathy with the LGBTQIA+ community” through its Pride Month marketing campaign.
The attorneys general’s letter says the company had “anti-Christian designs, such as pentagrams, horned skulls, and other Satanic products” up for sale.
“Target’s management has no duty to fill stores with objectionable goods, let alone endorse or feature them in attention-grabbing displays at the behest of radical activists,” the letter says.
The letter cites worries about Target annually donating to GLSEN, an organization that promotes safe learning environments for LBGTQ+ students, claiming that GLSEN supports “secret gender transitions for kids.”
The organization does not help children transition by supplying hormone therapy or gender-transition procedures. Its website has a privacy policy that tells educators and administrators how to support transgender and nonbinary students.
“Staff or educators shall not disclose any information that may reveal a student’s gender identity to others, including parents or guardians and other staff, unless the student has authorized such disclosure,” the policy says.
The attorneys’ letter asks
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